LINDSEY ATWELL






PROJECT 02
PACKWISE BRAND BOOK
2025




THE CONCEPT

Under the direction of the Creative Branding program at KEA Copenhagen School of Design & Technology, this project outlines the rebrand of popular Danish B2B packaging company, Packwise. By completely shifting the brands visual and verbal identity to create a more consistent and cohesive brand perception, Packwise was able to bridge the gap between 









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BRAND BOOK COVER

FRONT COVER

SECTION 01 - VERBAL IDENTITY

02 - THE NEW IDENTITY
03 - TABLE OF CONTENTS
04 - INTRODUCTION
05 - TONE OF VOICE
06 - BRAND LEGACY
07 - BRAND DNA
08 - MISSION STATEMENT





SECTION 02 - VISUAL IDENTITY

09 - THE NEW LOOK
10 - LOGO
11 - TYPOGRAPHY
12 - IMAGE COLOURS
13 - IMAGE STYLE
14 - IMAGE STYLE
15 - DIGITAL STRATEGY - PINTEREST
16 - DIGITAL STRATEGY - INSTAGRAM
17 - DIGITAL STRATEGY - TIKTOK
18 - ASSET TRANSLATION
19 - ICONS & MATERIALS
20 - RESPONSIBILITY







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03 - THE NEW IDENTITY
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05 - TONE OF VOICE
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13 - IMAGE STYLE
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