PROJECT 01
ARTIFACT
2025
THE CONCEPT
The brand identity created for ARTIFACT was meant to reflect the timeless, unique, and anti-obsolecent nature of the small fur handbag brand. The visual identity highlights and honours the brand founder, Lindsey Atwell’s greatest influences through her original imagery. It captures the influences of a life of experience, something that has been carefully currated for years in the making. Her vision is the result of her greatest influences: most recently stemming from her international travel experience. ARTIFACT’s infleucne is derived from all artifacts that have touched Lindsey’s life, but the opportunity to explore larger parts of the world has been pinnacle to ARTIFACT’s launch. Lindsey spent 8 months of living abroad for an exchange opportunity, living in Copenhagen, Denmark, & exploring over 12 countires during her time abroad. Her designs pull from everything that’s resonated with her, the view of Rome’s serine countryside through the window of a train, to an abandoned orange peel on the window sil of a metro station in rainy Copenhagen. Her work embodies the existential experience and influence art, history, and culture has had, that have touched her. Her designs are a conglomeration of the artifacts, dirty dishes, door knobs and flea markets meaning her crafted designs are all uniquely contributed to these experiences.
ARCHIVE MOBILE
SRC
COPENHAGEN, DENMARK
SRC
ARCHIVE DESKTOP
SRC
ARCHIVE MOBILE
SRC
COPENHAGEN, DENMARK
SRC
DESIGN INSPIRATION BOARD
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Rooted in documenting its greatest influence and simply by ‘noticing’, ARTIFACT is characterised by the movements of life. The web design captures the raw and uniquely transparent moments that have shaped ARTIFACT and its approach to design. Utilizing the concept of what it means to be truly ‘transparent’, the web design currates an intimate engagement between present object and past form. With a fixed header, “ARTIFACT” interescts at every point with its muses and its designs.
The harmony reflected in design choice`embodies ARTIFACT and creates a uniquely intimate experience for its viewer.
‘ARCHIVE’ - MOBILE VIEW
‘ARCHIVE’ - DESKTOP VIEW
VISIT WWW.ARTIFACTBYLINDS.COM TO SEE THE ENTIRE PROJECT.